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Smarter Tipper Campaign

Helping consumers make smart tipping decisions

Why Tip?

So you've made the decision to dine out. And if you're here, you're probably going to be eating late.

You're going to exercise your right to eat what you want when you want. But there's a price for your happiness. Not just the cost of food, but the cost of having someone ready to serve you. This cost is commonly referred to as a "tip".

The definition of the word "tip" is frequently argued, but everyone knows what it is. It is a payment, not a reward, for someone serving you.

When you walk into a restaurant, realize that the people working around you are like actors on a stage; they smile, are polite and clean up after you and your children despite the terrible things that may be happening in their daily lives. They put all of that behind to make you happy by getting you food and drink.

The least we can do as restaurant patrons is to pay them for their services.

At many dining establishments, servers make at or below minimum wage. Do these employees not have more skills than your regular burger-flipper? Do they not continuously check in with you, instead of making you come back up to the counter? They rely on tips both the let them know they're doing their job correctly, but also to fully survive.

As most people are aware, the cost of living increases annually. Wages try to keep up, yet in many areas, minimum wages is just enough to ensure that the restaurant workers we rely on have to work more than one job just to get by. And the "base tip" by no means has kept up with inflation.

What we suggest is that if you get what you consider to be good - not great, not fantastic, but good - service from your server the next time you go out, the "good service tip" should be 18%. If the service is merely adequate - they get you what you need, but not a whole lot more - a 15% tip is reasonable.

However, the tip isn't simply the money you leave for your server. If you want to get better service, the only way is to let your server know why they got what they did for a tip. Fill out the comment card, tell them directly or tell a coworker. This will reinforce the tip as not a mere "accident", but something that was justified.

Finally, if you are a notoriously poor tipper, yet you frequent the same establishments time and again, you can almost guarantee that you will begin to get terrible service. Be good to your server, and they will be good to you.

If you have questions about what your tip should be, use the simple calculator below. Click on any of the dining experiences for a complete definition.

For more resources, follow the Other Tipping Resources link at the top.

What You Should Expect as a Customer/How a Server can Make Better Tips

Proper Dining Etiquette

Quick-Tip Calculator

Amount of Bill $ ?
Level of Service
(click on level for definition)
Buffet - Self Serve
Buffet - Full Service
Dining Experience from Hell
Bad Service / Good Food
Adequate Service
Good Service
Above & Beyond
Beyond All Expectations
Complimentary due to problems
Recommended Tip $